Millenials: The Post-Mall Generation
Millennials have mixed emotions when it comes to shopping online. Glued to almost every 21-to-35-year olds hand is a smart device capable of wiping out the entire industry of retail workers and stores. In 2o14, millennials spent nearly 1.3 trillion dollars shopping despite the average college debt of 30 thousand or more, according to MarketingProfs. Many are self-proclaimed bargain hunters. When they do actually step foot into the mall,they are most likely surfing the net from their mobile devices for discount codes and promotions.